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Mercedes-Benz Oman Welcomes Lawrence Good as New CEO

10Oct-12 Mercedes-Benz Oman Welcomes Lawrence Good as New CEO

Mercedes-Benz Oman has announced the appointment of Lawrence Good as its new Chief Executive Officer. A highly regarded industry senior manager with over 35 years experience in retail management, finance, sales, marketing and after sales operations, Lawrence will take the lead in guiding the Sultanate’s premium automobile brand to deliver its promise of ‘the Best’ as it continues its exceptional growth trajectory. 

Lawrence has held a variety of leading positions within the automotive sector with senior management positions with key global brands such as Honda, Mercedes-Benz, Chrysler Jeep, Subaru and Hyundai. Prior to his appointment in Oman, he was Brand Director across five major UK Mercedes-Benz retail centres, responsible for delivering a class leading brand experience. In this role, he created robust business units and achieved impressive results while demonstrating his strong commitment to excellence in customer service.

Commenting on his appointment, Lawrence Good Mercedes-Benz Oman CEO said: “I am honoured to join the outstanding Mercedes-Benz Oman Team and inspired by the relationship the brand has with the people of Oman. I am excited too by the opportunities of the Sultanate’s dynamic automotive market and very much look forward to leading Mercedes-Benz Oman to new and even greater success as we continue to shape the automotive roadmap for the future and deliver ’The Best’ in all aspects of our operations.”

Mercedes-Benz stands for an unparalleled combination of fascination, perfection and responsibility, and as a pioneer of automotive engineering and safety, the company continues to shape the future of mobility. This valuable premium automotive brand has held a special place in the hearts of Omani drivers since it arrived in the Sultanate in 1972. It is an extraordinary relationship that has grown stronger every year under the management and guidance of Zawawi Trading Company LLC (ZTC), the Authorized General Distributor for Mercedes-Benz in the country.