AMG World of Driving Performance 2016: driving unforgettable, adrenalin-fuelled experiences behind the wheels of full Mercedes-AMG line-up
- Delivering the thrill of track driving and the full force of AMG in its natural environment around the Yas Marina Formula 1 Circuit in Abu Dhabi.
- Once in a lifetime experience behind the wheel of the most impressive line-up of Mercedes-AMG models: A 45, CLA 45, GLA 45, C 63 S, C 450 S, GLE 63, GLE 63 Coupe, GLE 450 S, GLS 63, G 63 and last, but by no means least, the AMG GT S.
With the most impressive line-up of Mercedes-AMG vehicles to date, the 2016 AMG World of Driving Performance delivered the ultimate track driving experience and the full force of AMG in its natural environment - the Yas Marina Formula 1 Circuit in Abu Dhabi.
Attended by customers and media, the AMG World of Driving Performance 2016 saw participants experiencing the unrivalled thrill of testing the ‘Driving Performance’ of Mercedes-AMG dream cars in an environment that showcased the power, speed and agility of these exceptional machines. Generating as much adrenalin for drivers as the 18,671 horsepower unleashed around the Yas Marina Formula 1 Circuit, this year’s AMG World of Driving Performance included an impressive line-up of models: A 45, CLA 45, GLA 45, C 63 S, C 450 S, GLE 63, GLE 63 Coupe, GLE 450 S, GLS 63, G 63 and the AMG GT S.
Dirk Fetzer, Vice President & Director of Sales and Marketing at Mercedes-Benz Cars Middle East & Levant said: “The term 'Driving Performance' describes the two core elements of our brand. Firstly, the power delivery, handling and sound – the elements that define the unique AMG driving experience, and secondly, our role as innovator in the high-performance segment. Our cars are not just cars - they are full blooded sports cars like no other, and the AMG World of Driving Performance provides the perfect environment to demonstrate this.”
An annual event and greatly anticipated highlight on the calendars of AMG enthusiasts across the region, the 2016 AMG World of Driving Performance offers unprecedented access to participants to fully experience the ‘Driving Performance’ across the portfolio of AMG vehicles.
The AMG brand enjoys more than 45 years of heritage in the world of motorsport and was originally established by former Mercedes-Benz engineers Aufrecht and Melcher who had an overwhelming passion for speed. Today, the high-performance AMG vehicles represent the ultimate definition of speed and power with a global presence in the international motorsport arena.
The popularity of Mercedes-AMG vehicles in the region is also reflected in the company’s global sales results, with the Middle East one of the biggest markets for AMG cars worldwide. Currently, AMG models account for approximately 12% of regional sales for Mercedes-Benz.