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Mercedes-Benz set to unveil two new generation models at Signature Couture Show 2015

Signature Couture Show 2015

Muscat, 18 February 2015 - Devoted to sophisticated and visionary design, Mercedes-Benz Oman has partnered with Signature, Oman's premier lifestyle magazine, to present the second edition of the Signature Couture Show. Gearing up to enthral audiences, the event promises to be more glamourous with a mix of traditional Arabian culture, modern couture and international designs. Maintaining a longstanding partnership with the fashion industry, Mercedes-Benz will launch two new models during the show, heralding a new era of luxury vehicles.

“Perfection, the impassioned power of innovation and distinctive style, this is the link between Mercedes-Benz design and top-class fashion design,” said Clive Hammond, CEO of Zawawi Trading Company-Automotive, Authorized General Distributor for Mercedes-Benz in Oman.

"Synonymous with luxury and classic elegance, Mercedes-Benz is excited to be an integral part of the second edition of the Signature Couture Show. The event continues the legacy of honoring designers who exemplify a dedication to design and craftsmanship. With a belief that the fashion industry standards are set by those who innovate, the Show is the perfect platform to launch our new range of models, creating an unparalleled luxury product experience."

The Signature Couture show will be held at the Shangri-La’s Barr Al Jissah Resort & Spa on the 5th of March, and will once again draw attention to new emerging talent and give way to growth of the industry across the capital. Internationally-renowned designers will dress some of the region’s top models – handpicked from six countries. For the first time ever, Varun Bahl and Masaba Gupta will debut their creations in the Sultanate of Oman. Joining them will be Omani designer Amal Al Raisi of Dar Al Aseel boutique and Mrunal Khimji of Mrunal’s Boutique, who will present special eclectic collections.

"The event is a salute to the burgeoning generation of the fashion-conscious, as well as underlines the basic premise of the exclusive magazine that Signature is, says Alpana Roy, Executive Vice President of United Media Services, the publishers of Signature. “For more than six years, Signature has defined luxury and captivated ultra-affluent readers, delivering authoritative coverage of the luxury market. The Signature Couture Show is the most intimate extension of our expertise, and we are proud to partner with Mercedes-Benz Oman for the second time.”

The Signature Couture Show, has attracted attention from a cross-section of audiences. Apart from the Title-Sponsor Mercedes-Benz, the event will see Ooredoo as the Official Telecom Partner for the event. Vibes Salon is the Hair and Make-up Partner, and Falcon Insurance is the Official Insurance Partner. The Show’s Media Partners are Times of Oman and Al Shabiba.