Etisalat and Mercedes-Benz Cars

Regional premiere of the Mercedes-Benz F 015 at GITEX Technology Week 2017

Taking GITEX Technology Week into the fast lane, the Middle East's leading telecommunications operator Etisalat, in collaboration with Mercedes-Benz Cars Middle East, is showcasing a revolutionary interpretation of future mobility, with the regional debut of the Mercedes-Benz F 015.

The autonomous driving research vehicle Mercedes-Benz F 015 is displayed at the Etisalat stand at GITEX Technology Week 2017, giving visitors a glimpse of what the future of mobility will look like. The Mercedes-Benz F 015 transforms the vehicle from a mode of transport to a comfortable mobile living space – a lavish, intuitive and connected oasis. The vehicle uses sensor technology that continuously scans the vehicle's surroundings, ensuring seamless and continuous communication and interaction between the vehicle, its passengers and the outside world.

Dr Ahmed Bin Ali, Senior Vice President Corporate Communication, Etisalat Group commented: “Etisalat’s long term objective is to move into the digital future by taking the lead in innovation to bring futuristic technologies like Internet of Things (IoT) from around the world to UAE and the region. In the automobile sector, Mercedes-Benz has definitely led the way with a strong vision for the future supporting our long-term goals and Dubai government’s strategic direction for Smart Driverless Mobility.”

Lennart Mueller-Teut, Head of Marketing & Communications, Mercedes-Benz Cars Middle East, said: “The collaboration with Etisalat is the perfect platform for us to introduce our vision of future mobility to the region. Mercedes-Benz has been a pioneer of automotive technology for decades, and it is our mission to pave the way for the future of autonomous driving. The F 015 fundamentally reinterprets what a car is, completely changing the user experience, for ultimate luxury in motion. Mercedes-Benz aims to fulfil its promise of autonomous driving by providing solutions to dynamically shape the future of mobility.”

Mercedes-Benz plays a leading role in the mobility of the future through its CASE strategy - based on the four pillars of Connected, Autonomous, Shared and Electric Drive. The focus of the brand is no longer solely on the vehicle as a product, but extends to other services that enhance and ease all forms of mobility. Mercedes-Benz is the only automotive brand investing in all three technologies - hybrid drive, electric motor and fuel cells, demonstrating its exceptional solutions for diverse needs.

The 2,000m² Etisalat stand includes over 1,500m² of LED screens to showcase state of the art technologies.

GITEX Technology Week will take place until 12th October at the Dubai World Trade Centre.



Lennart Mueller-Teut
Head of Marketing & Communications
Mercedes-Benz Cars Middle East
Phone: +971 (0)4 806 5088
Email: [email protected]

Mutaz Albadri
Regional Account Director
Mojo PR
Phone: +971 (0)50 570 6785
Email: [email protected] 


To find the latest press releases, high-resolution images and videos for the Middle East, please visit our Corporate Press Centre section.

Further information about Mercedes-Benz is available on our global media site