Mercedes-Benz brings the future of mobility to the region
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Three regional premieres at the Dubai International Motor Show 2017
Premium car manufacturer Mercedes-Benz has taken the Dubai International Motor Show 2017 by storm with a dynamic line-up of its latest newly launched models and a number of visionary concept cars demonstrating the power and performance of electric drive.
Mercedes-Benz is premiering three ground-breaking models to the region and displaying 24 of its latest models during the five-day event that ends on Saturday 18th November, all providing a glimpse of the latest technologies shaping the future of mobility.
Future of performance with ‘CASE’ strategy
As the inventor of the automobile, Mercedes-Benz upholds its legacy of innovation through a focused strategy called CASE, based on four key pillars – Connectivity, Autonomous, Shared and Services and Electric Drive. This strategy has shaped the latest cars which combine exemplary performance with electric technology: the Mercedes-AMG Project ONE show car, the latest and most efficient Formula 1 hybrid technology and Mercedes-AMG GT Concept, blending sports car performance and maximum electric power.
Lennart Mueller-Teut, Head of Marketing & Communications, Mercedes-Benz Cars Middle East, said: “Mercedes-Benz continues to lead the industry in shaping what the future of mobility will look like, and this year’s Dubai International Motor Show is the perfect platform to show our vision of electric performance to our Middle East customers. Through our latest concept cars, AMG Project ONE and AMG GT Concept, we continue to push the boundaries of electric power.”
The three latest models from Mercedes-Benz making their regional premiere redefine automotive luxury and performance on all levels, for an experience that is ‘the best or nothing’. They include:
Mercedes-AMG Project ONE show car
The two-seater supersports car, Mercedes-AMG Project ONE show car, brings the very latest and most efficient, fully-fledged Formula 1 hybrid technology from the race track to the road. The high-performance plug-in hybrid drive system consists of a highly integrated and intelligently networked unit comprising one hybrid, turbocharged combustion engine with a total of four electric motors. This show car is said to produce over 1,000 hp and reach top speeds beyond 350 km/h.
The 1.6-litre V6 hybrid petrol engine with direct injection and electrically assisted single turbocharging comes directly from the Mercedes-AMG Petronas Formula 1 racing car. The electric motors on the front axle are also true rev wonders, with rotor revolutions up to 50,000 rpm – current state of the art is a speed of 20,000 rpm.
The design of the show car is very obviously inspired by the premium class in motorsport. But above all, it embodies the Mercedes-AMG principle that fascination is always linked with function. Every part has a specific purpose. The result is a mid-engine concept, extremely muscular proportions with the cockpit well forward, large wheel arches, a wasp waist and an extended rear end.
Mercedes-AMG GT Concept
The Mercedes-AMG GT Concept sports car from Affalterbach extends the AMG family by blending the high functionality of performance cars with the sportiness of AMG GT sports cars, and gives a bonus sneak preview of the exterior design coming to the series production model.
The AMG GT Concept show car is the second AMG model to bear the new designation "EQ Power+," a designation which all performance hybrids from Mercedes-AMG will be given in the future. The show car provides an outstanding performance with a sprint time of 0-100 km/h in less than 3 seconds.
The AMG GT Concept is recognizable at first glance as a genuine AMG GT. The exterior design stands out with extremely muscular proportions and sensuous surface styling, with an unmistakable design idiom that features a deeply drawn hood and powerfully raked windscreen.
Mercedes-Maybach S 650
Celebrating its regional premiere at the Dubai International Motor Show is the Mercedes-Maybach S 650, reaffirming its position as the ultimate model for individuality. The luxury brand combines the perfection of the Mercedes-Benz S-Class with the exclusivity of Maybach. As the world's quietest production sedan with a spacious First-Class rear suite, refined materials and stylish controls, the new Maybach S-Class is the model ideal for passengers who seek the highest levels of comfort, luxury and exclusivity.
The new model has been redesigned to offer refinements that accentuate the Mercedes-Maybach's timelessly modern shape, from chrome detailing of its majestic façade to an elegantly sporting array of wheels. The spacious flagship model range exceeds the Mercedes-Benz S-Class by 20cm in both dimensions.
Mercedes-Maybach S 650 is available in the region with prices starting from $209,300.
Other Mercedes-Benz highlights from the Dubai International Motor Show include:
Mercedes-Benz S 450
The new Mercedes-Benz S-Class retains its title as the undisputed leader of intelligence, power, performance and luxury. The top-of-the-range model takes another big step towards autonomous driving and elevates Intelligent Drive to the next level. Its precise attention to detail is seen within every corner of the car, from the wood-leather steering wheel to the crystal-look tail lamps.
The ENERGIZING comfort control is a world-first entering series production and can be experienced in all seats. This optional feature links various comfort systems in the vehicle together. It systematically uses the functions of the climate control system (including fragrancing) and the seats (heater, ventilation, massage), the panel heating as well as lighting and musical atmospheres, and enables a specific wellness set-up tailored to the mood and need of the customer. This enhances the physical comfort and performance while driving and during a break.
The new Mercedes-Benz S 450 boasts a new V-6 engine that comes to the starting line with 270 kW (367 hp) and 500 Nm.
The Mercedes-Benz S 450 is available in the GCC with prices starting from $109,950.
Mercedes-AMG S 63 4MATIC+
The high-performance model of the new Mercedes-AMG S 63 4MATIC+ adds impressive power to the top-of-the-range collection. An updated front apron with jet wing underscores the more expressive appearance = at the rear, the new apron and modified tailpipe trim add distinctive design focuses.
The new Mercedes-AMG S 63 4MATIC+ has been transformed with a new engine, new transmission, new all-wheel drive, new exterior and interior design, thereby dramatically honing the driving dynamics and looks further. It is equipped with the new AMG 4.0-litre V-8 Biturbo engine with cylinder deactivation, which replaces the previous 5.5-litre V-8 Biturbo engine. The new engine puts out 450 kW (612 hp) and thus exactly 20 kW (27 hp) more than the preceding model. With a sprint time of 3.5 seconds from zero to 100 km/h, the performance luxury sedan is on par with full-blooded sports cars.
The Mercedes-AMG S 63 4MATIC+ is available in the GCC with prices starting from $174,950.
Mercedes-Benz GLC 63 S 4MATIC+
The new Mercedes-AMG GLC 63 S 4MATIC+ combines exceptional performance, powered by an eight-cylinder biturbo engine for superior power delivery, along with a highly emotive, unmistakable engine sound. The new model has an acceleration of 0 – 100 km/h in 3.8 seconds.
As a visual indication of its links with Mercedes-AMG sports cars, the GLC 63 S 4MATIC+ displays the AMG Panamericana grille, which was previously reserved for the AMG GT family. In addition, the car offers all the advantages of a Mercedes-SUV: ample room for passengers and luggage, comprehensive array of safety equipment and superior traction.
The Mercedes-AMG GLC 63 S 4MATIC+ will be available in the GCC and Levant in 2018, with GCC prices starting from USD $ 100,750.
Mercedes-AMG E 63 S 4MATIC+
Mercedes-AMG redefines the performance sedan by turning the most intelligent executive sedan into the most powerful E-Class of all time. Mercedes-AMG is also setting new benchmarks in this market segment with its innovative technologies – the intelligent drive strategy raises the limits of the performance sedan’s vehicle dynamics to a completely new level.
The versatile AMG 4.0-litre twin-turbo V8 engine in the E 63 S 4MATIC+ takes peak performance to a new level at 450 kW (612 hp). Maximum torque attains a new top value of 850 Nm. It is available over a broad engine speed range of 2500 to 4500 rpm and so provides a feeling of effortless superiority in every accelerator pedal position. A sprint from zero to 100 km/h is absolved in 3.4 seconds.
The E 63 S 4MATIC+ is available in the GCC with a starting price of USD 136,900.
The Mercedes-AMG GT R
From the world's most demanding racetrack directly onto the road: never before has Mercedes‑AMG packed so much motorsport technology into a production vehicle than into the new AMG GT R. The front-mid-engine concept with transaxle, the twin-turbo V-8 engine rated at 430 kW/585 hp, the extensively modified suspension, the new aerodynamics and the intelligent lightweight construction lay the foundations for an especially dynamic driving experience. Even from afar, the exclusive "AMG green hell magno" special paintwork leaves no doubt as to the sports car's origin, having spent most of its development time in the "Green Hell" of the Nurburgring racetrack.
The Mercedes-AMG GT R is available with a starting price of USD 173,050.
The Mercedes-AMG GT C
Speed, performance and an unmistakable growl – as a third addition to the Mercedes-AMG GT family, the new AMG GT C Roadster enhances the portfolio with a completely new model variant. With an output of 410 kW (557 hp) and peak torque of 680 Nm, the AMG GT C Roadster is the most powerful new Roadster. In combination with the AMG RIDE CONTROL sports suspension, the AMG GT C Roadster guarantees dynamic performance at the highest level. A sprint from zero to 100 km/h is absolved in 3.7 seconds, and this thundering acceleration only ends at the top speed of 316 km/h.
The AMG GT C Roadster rapidly transforms from a coupé to an open-top sports car, with speed, precision and ultimate style. The convertible fabric roof opens and closes in around 11 seconds, and can do this at speeds of up to 50 km/h.
The Mercedes-AMG GT C Roadster is available in the region at a starting price of USD 172,650.
To view the press releases and high-resolution images of Mercedes-Benz’s regional premieres and highlight models, please follow the links below:
- Mercedes-AMG Project ONE
- Mercedes-AMG GT Concept
- Mercedes-Maybach S 650
- Mercedes-Benz S 450
- Mercedes-AMG S 63 4MATIC+
- Mercedes-AMG GLC 63 S 4MATIC+
- Mercedes-AMG E 63 S 4MATIC+
- Mercedes-AMG GT R
- Mercedes-AMG GT C
Other models on display at the Dubai International Motor Show 2017 include:
- Mercedes-Benz GLC 300 4MATIC Coupé
- Mercedes-AMG GLE 43 4MATIC Coupé
- Mercedes-Benz GLE 500 e 4MATIC
- Mercedes-Benz C 350 e
- Mercedes-AMG C 63 S Coupé
- Mercedes-AMG GLS 63 4MATIC
- Mercedes-AMG G 63 4MATIC
- Mercedes-AMG A 45 4MATIC
- Mercedes-Benz GLA 250 4MATIC
- E-Class 300
- E-Class 400 Coupé
- E-Class 200 Cabriolet
- SLC 200 (Red Art Edition)
Mercedes-Benz can be found on stand SSA25 at Dubai International Motor Show 2017.
Head of Marketing & Communications
Mercedes-Benz Cars Middle East
Phone: +971 (0)4 806 5088
Email: [email protected]
Regional Account Director
Phone: +971 (0)50 570 6785
Email: [email protected]
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Further information about Mercedes-Benz is available on our global media site http://media.daimler.com.