Showstopping lineup of automotive technology at the Dubai International Motor Show

Regional debut of Mercedes-AMG Project ONE and Mercedes-AMG GT Concept

Mercedes-Benz is set to steal the limelight at this year’s Dubai International Motor Show as it brings the future of mobility to the region with a stellar line up of its latest models and future concepts.

The largest automotive exhibition in the Middle East takes place from the 14th to the 18th of November 2017 at Dubai World Trade Centre (DWTC). Mercedes-Benz will display a total of 24 ground-breaking models and concepts with a wide array of regional premieres. Leading the charge is the new Mercedes-AMG Project ONE, as it brings F1 hybrid technology to the road. The Mercedes-AMG GT Concept car will demonstrate the power and performance of electric vehicles and the new Mercedes-Maybach S 650, the brand’s pinnacle of luxury, will take comfort, space and exclusivity to new heights.

Lennart Mueller-Teut, Head of Marketing & Communications, Mercedes-Benz Cars Middle East, said: “The Dubai International Motor Show is a key platform to unveil and exhibit a growing line-up of models and concepts that are rethinking mobility, while pushing the limits of performance. We very much look forward to showcasing our current offerings and what we have in the pipeline to the region.”

Mercedes-AMG Project ONE – F1 technology on the road

The Mercedes-AMG Project ONE will introduce state-of-the-art automotive technologies to the Middle East – the two-seat super sports car defines the future of performance by using the very latest and most efficient fully-fledged Formula 1 hybrid technology. The Mercedes-AMG Project ONE is set to bring the racetrack to the road, with over 1,000 hp and top speeds beyond 350 km/h. v

Mercedes-AMG GT Concept – Performance meets electric

Also celebrating its regional debut is a groundbreaking reinterpretation of the AMG GT family: the four-seat Mercedes-AMG GT Concept. By enhancing the renowned sportiness of the AMG GT family with added space and functionality, the concept car gives a sneak preview of the sensual exterior design and four-seat interior that is coming to series production. Mercedes-

Maybach S 650 – Pinnacle of luxury and space

The new Mercedes-Maybach S 650 is ideal for passengers seeking the highest levels of comfort, luxury and exclusivity. Reaffirming its position as the ultimate model for individuality, the luxury sub-brand combines the luxury of the Mercedes-Benz S-Class with the space and exclusivity of a Maybach.

Mercedes-Benz will also be showcasing the new Mercedes-AMG GT C Roadster and Mercedes-AMG GLC 63 S 4MATIC during the show, enabling Middle East customers a first-hand view of these latest models.

Mercedes-Benz can be found on Stand SSA25 at the Dubai International Motor Show 2017.



Lennart Mueller-Teut 
Head of Marketing & Communications
Mercedes-Benz Cars Middle East
Phone: +971 (0)4 806 5088
Email: [email protected]

Mutaz Albadri
Regional Account Director
Mojo PR
Phone: +971 (0)50 570 6785
Email: [email protected] 


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