New Mercedes-Benz S-Class arrives in style for Middle East launch in Abu Dhabi

The launch of the best car in the world

The arrival of the best car in the world to the region – the new Mercedes-Benz S-Class – was celebrated in an evening of sheer elegance at Manarat Al Saadiyat, Abu Dhabi this week (28 August). The event showcased the exceptional intelligence, comfort and luxury defining the new flagship model.

The elegant event, attended by more than 200 VIP customers, influencers and media, comprised experiential zones that immersed guests in the superior elements and features of the model.

Audiences were treated to an extravagant grandstand visual display leading up to the reveal of the new S-Class. Presentation by Mark De Haes, President and CEO at Mercedes-Benz Cars Middle highlighted the flagship model’s innovative capabilities and the brand’s exciting new ventures that are reinventing the future of cars and creating new mobility solutions.

Commenting on the launch, Lennart Mueller-Teut, Head of Marketing and Communications, Mercedes-Benz Cars Middle East, said: “Throughout its lifetime the Mercedes-Benz S-Class has been at the pinnacle of automotive engineering and an undisputed status symbol around the world.  We are delighted to introduce this latest version of a truly remarkable car, and to highlight the features that demonstrate why the new S-Class really is the best of the best.”

Always ahead of its time, the 2018 model is the result of 114 years of pioneering evolution, making it unchallenged as the undisputed leader in automotive engineering. The new model takes autonomous driving to a new level with driver assistance systems and substantially expanded functionality that demonstrates the latest automotive technology. Intelligence in the new S-Class is matched equally with comfort and world-first wellness features that include in-seat massage options, temperature control, interior cabin climate control, and mood enhancing light and sound options. Luxury is evident in every detail of the latest model, from the finest quality interior craftsmanship to the exclusive exterior design that includes stylish chrome finishes and distinctive MULTIBEAM LED headlights with three unique torches of light.

Test drives are now available for customers to experience first-hand the intelligence and comfort features of the best car in the world.

The new S-Class will be available in different model variants in the GCC and Levant markets:

Model Market Price Availablity
S 320 Jordan only N/A Available now
S 450 GCC & Levant N/A Available now
S 450 4MATIC Levant from $133,700 Available now
S 560 GCC & Levant from $137,350 November 2017
S 5604MATIC GCC & Levant ffrom $137,350 Available now
AMG S 63 4MATIC+ GCC & Levant from $174,950 Available now
AMG S 65 GCC & Levant from $237,000 November 2017
Maybach S 560 Levant N/A N/A
Maybach S 560 4MATIC Levant N/A Available now
Maybach S 650 GCC & Levant from $209,300 November 2017





Raghad Tayeh
Media & Public Relations Senior Executive
Mercedes-Benz Cars Middle East
Phone: +971 (0)4 806 5092
Email: [email protected]


Mutaz Albadri
Regional Account Director
Mojo PR
Phone: +971 (0)50 570 6785
Email: [email protected] 




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