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The 2017 Masters with Mercedes-Benz

From April 6 to April 9, the world's best golfers will meet in Augusta, Georgia to compete for the infamous Green Jacket and the lifelong right to take part in the Masters Tournament. Mercedes-Benz customers worldwide will be able to experience the world-class sport, partake in exclusive 'meet & greets' wit

h the brand’s ambassadors and possibly enjoy the various Mercedes-Benz models. Someone who has enjoyed being a champion of the Tournament since 1985 is Mercedes-Benz Brand Ambassador Bernhard Langer. In his 34th year as a participant, the two-time Masters champion will also compete against another brand ambassador, Rickie Fowler. He is a representative of the young guard of up-and-coming golfers, and he will do all he can to join the list of winners himself for the first time.

Rickie Fowler is enjoying an outstanding season, after being crowned in February 2017 with his fourth tournament victory on the PGA Tour. Fowler is looking forward all the more to participating in the Masters. "After my fifth place finish in 2014, I hope to play my best game again at this year's Tournament. I have demonstrated several times this season that I am able to do so, which builds my self-confidence. I am very much looking forward to competing with the best players in the world."

For Bernhard Langer, the Masters in Augusta has been firmly anchored in his annual playing calendar since the first time he took part in 1982. "The Masters is a very special Tournament and a unique event. Not only on the golf course, but also in the entire surroundings. I fell in love with the Tournament the first time I played it. I feel increasingly at home in Augusta. If nothing else because my partner of many years' standing - Mercedes-Benz - is working for us, the players, on site."

Mercedes-Benz ensures mobility all around the Tournament. "This is an ideal connection," explains Dr. Jens Thiemer, Vice President of Marketing at Mercedes-Benz Cars. "For decades now, the Masters has stood for perfection, passion and striving for top performance. These are characteristics that we as a brand also identify with, motivating us at all times to provide individual mobility solutions at the highest level for our customers."

Sports fans at home will be supplied with information and special insights via social media by Mercedes-Benz during the Masters. A large number of exclusive videos and photos can be found at www.Facebook.com/MercedesBenzGolf, www.YouTube.com/MercedesBenzTV, and www.Instagram.com/MercedesBenzGolf

Over and above this, all golf enthusiasts are invited to take part in the conversations via the hash tags #PerfectDrive and #MBGolf.

The involvement of Mercedes-Benz in the professional game of golf began in the 1980s. From 2008 to 2013, Mercedes-Benz was an International Partner of the Masters and has been one of three Global Sponsors since 2014.

 

Contacts:

Raghad Tayeh
Media & Public Relations Senior Executive
Mercedes-Benz Cars Middle East
Phone: +971 (0)4 806 5092
Email: [email protected]


Mutaz Albadri
Regional Account Director
Mojo PR
Phone: +971 (0)50 570 6785
Email: [email protected] 

 

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Further information about Mercedes-Benz is available on our global media site http://media.daimler.com.