Speed & Style: Racing Performance Meets Modern Luxury in Monaco
Downloads for this Press Release
Style and speed went head to head on Monaco’s coast when the MERCEDES AMG PETRONAS Formula 1 champions, Nico Rosberg and Lewis Hamilton, took their competition off Monaco’s Grand Prix tracks and onto the stunning French Riviera. Putting their skills to the test, both champions brought their own charm to the game - Hamilton’s driving agility and Rosberg’s modern luxury style.
To cool off before the Monaco Grand Prix, the two drivers swapped their racing cars for luxury boats; Hamilton chose performance and speed with the “Cigarette Racing 50 Marauder AMG Monaco Concept”, inspired by the MERCEDES AMG PETRONAS Formula 1 car, while Rosberg brought modern luxury to life with the S-Class Cabriolet and the Mercedes-Benz Style luxury motor yacht "ARROW460 – Granturismo". With Speed & Style, Mercedes perfectly blends the worlds of modern luxury and racing performance– whether on water or land.
"The Cigarette Racing speedboat and our Mercedes-Benz Style luxury yacht ‘ARROW460-Granturismo’ represent a coming together of two design icons. Each of them is hot and cool as their design is both attractive and surprisingly new, making both boats perfect embodiments of emotion and intelligence," states Gorden Wagener, Head of Design at Daimler. He adds: "The ‘ARROW460-Granturismo’ carries our Mercedes genes throughout. We have transferred an automotive design idiom to a yacht – and this design statement far outside the usual mainstream in the boat industry allows us to create a totally original aesthetic."
For more than a century, and with the founding fathers Gottlieb Daimler and Carl Benz philosophy in mind, “the best or nothing”, Mercedes continues to strive for the best in every field. Thanks to the brand’s design philosophy of modern luxury, Mercedes products embodies sensual purity and timeless appeal.
Pure performance and power
The high-performance boat “Cigarette Racing 50 Marauder AMG Monaco Concept” is equipped with the most powerful series-production twin engines in the Cigarette portfolio. Two Mercury Racing V8 racing engines each with 1140 kW (1550 hp) take the 50 foot-long (approx. 15 metres) and eight foot-wide (approx. 2.40 metres) powerboat to an estimated top speed of more than 228 km/h (more than 142 mph).
The characteristic design and the thoroughbred motorsport technology are inspired by the performance brand Mercedes-AMG and the current MERCEDES AMG PETRONAS Formula 1 car. The boat is made in a new type of layup process which has been specially developed for racing and reduces weight but also ensures better handling under high loads.
The Mercedes-Benz designers were responsible for the exterior design featuring black and silver tones contrasted by sporty turquoise green highlights as well as for the interior design which is inspired by the classic Cigarette Racing cockpit. Furthermore, the user interface offers state-of-the-art technologies: computer-based control, four high-resolution displays, Garmin navigation, and a Pure audio system. The price of this unique boat is approx. 1.6 million US dollars (when purchased FOB Monaco).
Mercedes-AMG and Cigarette Racing have been working in partnership since 2007. Both share racing roots and the uncompromising passion for performance plus the aim to always deliver optimum achievements.
Modern luxury on the water
Designed by Mercedes-Benz Style and developed together with Silver Arrow Marine, the luxury "Arrow460–Granturismo" motor yacht celebrated its world premiere in April 2016. With this model, Mercedes-Benz is developing a completely new boat concept. The 14-metre-long 706 kW (960 hp) "Silver Arrow of the Seas" combines the performance of the famous Mercedes-Benz sports cars with unique innovations from the boat industry.
The yacht has classic automobile proportions that bring the hallmark Mercedes design idiom of sensual purity onto the water in a highly emotional and dynamic form. The yacht also combines the advantages of an open boat with those of a hull cabin cruiser in unique fashion. Its crossover design offers the ultimate in variability, resulting in a boat that is equally suitable for day trips and overnight stays on board. The yacht offers room for up to ten people and is available in the fully equipped Edition 1at a price of 2.5 million euros.
With the world premiere of the "ARROW460 – Granturismo" the Mercedes-Benz Style designers have made Gottlieb Daimler's dream come true. 130 years after the invention of the automobile, individual mobility is now possible on land, on water and in the air. In 2011 the “Airbus Helicopters H145 Mercedes-Benz Style" lifted off as the first mobility product beyond the automobile.
Mercedes-Speedboat “Wiener Neustadt”
Speedboats of the house of Mercedes own a long tradition. Already in 1906, the Mercedes-Speedboat “Wiener Neustadt” caused sensation. Designed by the engineer Fritz Maier, it was driven by a 147 kW (200 hp) strong Daimler-eight-cylinder engine, which was built by the first Daimler-engine-company in the Neustadt of Vienna. Due to the high waves the boat threw at races in front of the Côte d’Azur, it was called by the nickname “whale”.
Enjoy a sunny cruise with both Hamilton and Rosberg on the board of the Cigarette Racing speedboat and Mercedes-Benz Style luxury yacht ‘ARROW460-Granturismo’.
Watch the video: http://mb4.me/speed_and_style.
Head of Marketing & Communications
Mercedes-Benz Passenger Cars
Daimler Middle East & Levant FZE
Phone: +971-(0)4 80 75 234
Mobile: +971-(0)50 655 27 18
Email: [email protected]
Regional Account Director
Phone: +971 (0)50 570 6785
Email: [email protected]