May sales figures accelerate Mercedes-Benz ‘Year of the SUV and AMG’ Middle East 2012 strategy
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The March launch of the all new M-Class pairing performance with sophistication has spearheaded Mercedes-Benz SUV growth, key to expanding market share for the company in 2012. With an increase of 56% in sales, the new M-Class has already laid a very strong foundation of success for Mercedes-Benz’ ‘Year of the SUV’ 2012 strategy.
The top of the range ‘S-Class of SUVs’ GL also performed well for Mercedes-Benz off-road vehicle range sales, increasing 34% while the perennial G-Class continued to bolster its iconic status with a further 11% increase. SUV sales will be spurred by the recent GLK and flagship GL model launches later this year.
Affalterbach’s Mercedes-AMG performance division year to date sales accelerated by 28% versus 2011, showcasing the success of the ‘Year of AMG’ strategy. The boost was largely driven by new models including the CLS 63 AMG and the fiery C 63 AMG Coupe, feeding customer cravings for the daily dose of adrenalin delivered by AMG. New models in the market, the athletic and sporty SLK 55 AMG, dual-personality E 63 AMG and 525hp, zero to 100 km/h in 4.7 seconds ML 63 AMG have made the Mercedes-AMG line up all the more intoxicating for customers, making their fearsome presence felt in overall AMG sales.
Beyond AMG and SUV, Mercedes-Benz saloons contributed strongly to year to date sales lead by the sporty and powerful new generation C-Class, up 19%, and the luxury executive saloon segment leading E-Class, up 20%.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant said: “Our two pronged SUV and AMG sales strategy has proved to be highly effective in growing market share. With the all new M-Class creating the success we planned for and further SUV and AMG models in showrooms soon, we expect to continue to see sales figures race skywards towards our push for a record year, even through the blistering summer months.”
Regional sales highlights include Bahrain up 85%, Oman up 44%, Saudi Arabia up 31%, Kuwait up 27%, Abu Dhabi up 19% and Dubai up 13%.
2012 marks the 60th anniversary of the lightweight, athletic and luxurious Mercedes-Benz SL Roadster. With its sporty wheels hitting the region’s tarmac in June, sales for the latest aluminium-body version of the ‘super-light’ are now underway across the Mercedes-Benz Middle East and Levant general distributor network. Mercedes-AMG also celebrates a milestone, passing 45 years since Hans Werner Aufrecht and Erhard Melcher founded the famous brand back in 1967.
For more information, please contact:
Public Relations, Daimler Middle East & Levant
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