Discover 2014: Mercedes-Benz celebrates dynamic luxury SUV range
Demonstrating the ability of the full Mercedes-Benz luxury SUV range to cater to the wants and needs of the modern Arab lifestyle, the Discover 2014 event invited participants to Dubai for an immersive experience that included the legendary G-Class, versatile GLK-Class, powerful ML-Class, and the unequalled flagship 7-seater GL-Class.
Discover 2014 activities took guests across the emirate in the epitome of Mercedes-Benz SUV comfort and luxury. Venturing into the desert, participants tested the off-road capability of the range as they tackled rolling sands, pitted the endurance of race track tarmac against the surging torque of tires in drag races, and took in the sublime five star surrounds of one of Dubai’s most prestigious hotels, enjoying a Mercedes-Benz art gallery and glimpse behind the design of the cars delivered by the very men that created them.
With record 2013 sales mirroring the powerful climbing ability of the off-road range to reach new heights, the growing popularity of Mercedes-Benz SUVs in the Middle East has seen sales surge more than double the worldwide growth-rate to 450% in the last decade.
With multiple engine options offering drivers the power and driving experience they desire, this most comprehensive line-up of luxury SUVs also offers the widest range of performance variants. This includes the ML 63 AMG; the world’s fastest production 7-seater GL 63 AMG – which rockets occupants from 0-100km/h in just 4.9 seconds; and the 6.0 Litre V12 Biturbo G 65 AMG. Relentless demand has even established the Middle East the biggest market worldwide for the unstoppable G 63 AMG.
Commenting at the event on the ability of Mercedes-Benz SUVs to meet and complement any lifestyle need, Dirk Fetzer, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant said: “Our range of unrivalled luxury off-roaders offer a stable of powerful, attractive, capable, versatile and intelligent SUVs that appeal to the lifestyles of a new generation of regional customers: Customers who question convention and seek only the very best. With so much to experience and enjoy in the Middle East, Mercedes-Benz resolutely delivers on its promise to live the life.”
The Mercedes SUV range allows for a wide scope of activities and terrains. The versatility of the Mercedes-Benz SUV range is achieved with the ease of drive-ability, powerful engine options and sporty feel to perform any multitude of tasks, whilst effortless capability is delivered through its rugged utility, numerous features and ability to navigate the toughest terrain.
Demonstrating the versatility of Mercedes-Benz SUVs to fit to all lifestyle needs, award winning yacht brokerage - SnS Marine – hitched its top selling 27-foot Emocean Marine "Voodoo" sports boat to a V8 engine GL 500, on display at the Dubai Autodrome. Such is the pulling power of Mercedes-Benz luxury SUVs, guests also witnessed the impressive V6 engine ML 350 towing a heavy duty Actros Mercedes-Benz truck, weighing in at over 20,000 kilograms.
The Mercedes SUV range is designed to give reassuring luxury from each engagement and every angle. Elegant and dynamic interiors, high-quality materials and great attention to detail is unforgettable and reassuring, with craftsmanship and attention to detail at their very highest to meet driver needs and expectations.
Mercedes-Benz has an off-road and four-wheel drive heritage of over 100 years, and now boasts an unrivalled SUV family offering the widest range in the market, delivering peerless performance, fascinating technology, space and refinement across any terrain.