Hamad Al Kirbi Wins Mercedes-Benz GLA in Al Shira’aa Derby
Abu Dhabi-UAE: 23rd January, 2019 – Hamad Ali Al Kirbi became the first rider to win the region's inaugural Derby Class at the CSI4* Al Shira'aa International Horse Show 2019 driving off with his prize – the Mercedes-Benz GLA 220 from the official automotive sponsor, Emirates Motor Company Passenger Cars’ (EMC PC), the authorised distributor of Mercedes-Benz in the emirate of Abu Dhabi and the flagship company of ALFAHIM Group.
Frank Bernthaler, CEO of EMC PC & AutoRoute, said: “We are delighted with the overwhelming success of the inaugural Al Shira’aa Derby Class event that presented an exciting show-jumping spectacle and drew an unprecedented number of attendees. I congratulate the winners and thank all riders for their outstanding performance and the competitive spirit and sportsmanship demonstrated throughout the class.”
The Mercedes-Benz GLA 220 prize was presented to Hamad Al Kirbi by Mr. Mohammed Abdulla Al Fahim – ALFAHIM Group Head of Business Development.
Hamad Al Kirbi said: “I am delighted to win such a fantastic prize from Emirates Motor Company. It’s so exciting to have won the first running of this special, groundbreaking class. Our sport relies on the support of sponsors like Emirates Motor Company and I know that all the riders are so excited to have such a brilliant event to look forward to every year.”
As a popular spectator sport, Derby classes are designed to reward brilliance and test the ability of the rider and the horse to overcome narrower fences of varying height, as well as ditches, gates, banks, walls and hedges. The jumps are designed to resemble the types of obstacles a horse and rider might encounter if they were traversing the open country.
Leveraging its presence as the title sponsor of the event, EMC deployed three brand new Mercedes-Benz cars at Al Shira’aa International Horse Show including a GT 4-door at the Mercedes-Benz stand, an AMG G63 in the VIP area, and a GLA 220 at Al Shira’aa Arena.
Al Shira’aa International Horse Show comprised four days of top-quality show-jumping. The schedule included classes for young horses, juniors, children and young riders, as well as five four-star ranking classes. The event culminated with the Longines Al Shira’aa Grand Prix.
The event offered free entry to visitors to enjoy the competition at Al Shira’aa Arena and participate in family friendly activities in Al Shira'aa Village that hosted games for children, pony rides, a parkour fitness workshop, gourmet food trucks and designer tack shops.
As part of its corporate social responsibility to promote healthy lifestyles, EMC supports such major sporting events in Abu Dhabi using these platforms to highlight its latest range of Mercedes-Benz cars that continue to enjoy a huge uptake amongst motor enthusiasts in the UAE owing to their advanced safety features, outstanding urban design, cutting-edge technology and ultimate driving comfort.