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Al Fahim Automotive Appoints Christopher Edwards as General Manager of Emirates Motor Company Passenger Cars

Mar-27 Al Fahim Automotive Appoints Christopher Edwards

Al Fahim Group has announced the appointment of Christopher Edwards as the General Manager for Emirates Motor Company (EMC) Passenger Cars.

Reporting directly to Frank Bernthaler, CEO of Al Fahim Automotive, he will oversee a team of over 380 employees at EMC, the authorized Mercedes-Benz distributor in Abu Dhabi and the flagship company of Al Fahim Group.

With approximately 30 years’ experience working in international and regional markets within the automotive industry, Mr. Edwards will be responsible for driving sustainable growth, maintaining our leading position in customer satisfaction as well as preparing the company for future mobility solutions, in alignment with Al Fahim Group’s Automotive strategy.

Mr. Edwards is joining EMC with immediate effect after successfully leading automotive distributors in Oman as General Manager for the last six years where he achieved strong sales targets and oversaw the launch of several initiatives including an interactive customer service facility.

Commenting on the appointment, Mr. Bernthaler said: “Chris is a dynamic and committed business leader who is known for his strong and personable management style, as well as his ability to bring the best out of large teams of skilled individuals.

“He brings a wealth of experience to the role, and more importantly, understands the dynamic landscape of this region. We are confident he will continue to take the company forward and reinforce our market leading position in the passenger car sector.”

Mr. Edwards said, “I’m delighted to be joining the EMC team at such an exciting time with the industry, the business and Mercedes-Benz vehicles going through such a rapid period of dynamic innovation.

“The EMC team has a strong reputation in the market; therefore, I’m really looking forward to working with all these hugely talented people to continue strengthening our already impressive position in the automotive market.”