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ADSC signs strategic partnership with EMC


The Abu Dhabi Sports Council (ADSC) has signed a strategic one-year agreement with Emirates Motor Company (EMC), Mercedes-Benz authorized distributor in the Emirate of Abu Dhabi and the flagship company of Al Fahim Group, to sponsor all the activities and sports tournaments which will be directly supervised by ADSC in 2015.

The agreement is in line with ADSC’s efforts of partnering with various government entities, private companies and other organizations to endorse the advancement of sports initiatives in the emirate. In addition, ADSC strives to provide the proper marketing support to ensure continued success in the field of sports in Abu Dhabi.    

Furthermore, under the agreement, EMC shall be providing a fleet of twelve elegant Mercedes-Benz models for ADSC to use throughout an array of sporting events, including football tournaments, sports for special needs, horseback-riding races, jumping and shooting, as well as for the diverse training courses which will be taking place.

During the signing ceremony, His Excellency Aref Hamad Al Awani, General Secretary of ADSC, praised the partnership of Emirates Motor Company emphasizing that ADSC is looking forward to strengthening their cooperation with different governmental institutions and private organizations to support sports activities held in Abu Dhabi, as well as partners’ promotional outlooks and presence in Abu Dhabi’s sporting events.

Moreover, Al Awani expressed his satisfaction of ADSC joining hands with EMC, a pioneer in its sector, aspiring that the partnership accomplishes both organizations’ goals.    

Mr. Frank Bernthaler, Chief Executive Officer (CEO) of Al Fahim Group Automotive, highlighted, “We are proud to be closely associated with ADSC as it is a highly respected governmental arm with a pivotal responsibility in the sports arena. This strategic sponsorship highlights the ethics of both organizations and our mutual beliefs of heartening the development of athletics in the capital city, including the cities of Al Ain, Liwa and the Western Region.”

On behalf of EMC, General Manager Mr. Kamal Rafih, added, “Our unified efforts will surely inspire young female and male talents to arise; in addition to fostering a culture of sportsmanship and healthy lifestyles.”