Latest News & Events

Fashion Fever Grand Prix – sports themed fashion show kick-started the F1 weekend festivities in style

Fashion Fever Grand Prix – sports themed fashion show kick-started the F1 weekend festivities in styleAbu Dhabi, 26th November 2015 – It was a night of high fashion and serious glamour at the 2nd edition of Fashion Fever Grand Prix – an F1 themed fashion show that was presented by Emirates Motor Company and was held at Shangri-La hotel, Qaryat Al Beri. The event saw Abu Dhabi’s crème de la crème in attendance, including H.R.H Prince Leopold of Bavaria, H.E. Pablo Kang, the Australian ambassador; H.E. Liborio Stellino, the Italian ambassador; Peter Elsner Mackay, the Austrian ambassador; Marc-Andre Lorrain, Management and Counselor Affairs of Canada. The event also held host to prominent fashion buyers, designers, sports enthusiasts, F1 personalities, business leaders and fashion media. It showcased collections designed exclusively for the event by four of the region’s most promising designers. The designers were ShoSho Bella, LA Rags, Julea Domani by Zeena Zaki and Trio Couture. Designer ShoSho Bella showcased an haute couture collection for girls aged between 2 – 14 while LA Rags heeded to the street wear, with the trendy causal look perfect for the concerts. Both Julea Domani by Zeena Zaki and Trio Couture revealed the glamorous side of F1 related fashion dressing in their characteristic and individualistic style. Needless to say, it was a show for every F1-related event - whether the occasion was watching the race at the circuit, in the Paddock Club, attending the after-parties or the after-race concerts.

Some of the world’s finest jewelry to inspire and aspire complimented the designers’ creations. Models dazzled in exquisite pieces from IWC Schaffhausen, Graff, Messika and Tirisi Jewelry all handpicked and provided by jewelry partner Al Manara International Jewellery in Abu Dhabi. Maison De Joelle, the name behind the best hair and makeup in the UAE worked its magic on the models for the runway.

The red carpet affair that kick-started the event saw celebrity presenter and host of the evening Shereen Mitwalli create fun and memorable moments with the guests as they showed-off their fashionable avatars to a bevy of photographers.

The biggest fashion statement however was the launch announcement of Aurae Lifestyle – an elite global lifestyle management program – in the GCC region.

Founder of Fashion Fever and Aurae member, Kawthar Bin Sulayem said: “I couldn’t be happier to see Aurae’s launch announcement and Fashion Fever come together so seamlessly tonight. Aurae is for those who want their life experiences to be extremely luxurious and memorable while Fashion Fever provides a unique and glamorous night to an exclusive set of audience”.

The show also featured on-the-spot competitions: Best Dressed and Best Pose, sponsored by Etihad Airways, the national airline of the UAE. The winner of the Best Dress won two business class tickets for any destination in Europe available online on the Etihad Airways website; while the lady with the Best Pose who was selected by our official media partner Zahrat Al Khaleej won a Gold Etihad Guest Membership.

The show’s vision could not have taken shape without the generous support of its sponsors. The main sponsor for this year was Emirates Motor Company (EMC), Authorized General Distributor of Mercedes-Benz in Abu Dhabi, followed by Zahrat Al Khaleej,, Maison De Joelle Abu Dhabi, Shangri La Hotel Qaryat Al Bari, Aurae Lifestyle, Etihad Airways, Make-A-Wish Foundation and Al Manara International Jewellery.

Talking about the collaboration, Nassim Mourani, General Manager of EMC Passenger Cars, said: “We are proud to be associated with Fashion Fever – a platform that shares similar brand values with our all-new Mercedes Benz GLE Coupe. The GLE Coupe is all about providing customers with a dynamic, sporty experience witch is also refined, elegant and luxurious; therefore, we find a resonance with Fashion Fever. We are also happy to lend our support to the region’s promising designers through this platform”.

Hala Al Gergawi, the Executive Managing Editor of Zahrat Al Khaleej Magazine; media partner of the event said: “We are proud to be the official media partners for the second row for Fashion Fever Grand Prix. Every bit of the show was glamorous and high on energy and perfectly reflected the spirit of Zaharat Al Khaleej which is the leading women magazine in the Middle East. Our activation of featuring the guests on their own ‘personal cover’ of Zahrat Al Khaleej was truly loved by one and all. All in all, it was a great kick-starter to the F1 weekend”.